/learn/publications/b/blog/posts/ces-2013-smart-tv-alliance-expands-members-ready-to-redefine-the-living-roomLG&#39;s &quot;smart tv&quot; on a 4K screen. The TV looks like it was photoshopped in, but it is just a thin bezel frame, look closely. (via LG) In efforts to create a non-proprietary development platform for connected TV apps, LG Electronics, TP Vision, Tos...en-USTelligent Community 12https://community.element14.com/learn/publications/b/blog/posts/ces-2013-smart-tv-alliance-expands-members-ready-to-redefine-the-living-roomWed, 09 Jan 2013 20:42:24 GMT93d5dcb4-84c2-446f-b2cb-99731719e767:ab062237-6eaf-40f5-b2e1-ab56442ca640DAB1<p>It looks like some of the manufacturers have learned that they no longer have a profit margin in the hardware.</p><p>The secret to future success will be creating an integrated platform with a common OS that will allow the users and other vendors build the bells and whistles through the software.</p><p>&nbsp;</p><p>They are essentially following the same model as the PC and Laptop vendors ended up in.&nbsp; Innovating in hardware is expensive while software upgrades can be done at anytime at a better profit margin to unlock hidden system capability.</p><p>&nbsp;</p><p>It will be interesting to see how well their association works over time.</p><p>&nbsp;</p><p>DAB</p><img src="https://community.element14.com/aggbug?PostID=14560&AppID=45&AppType=Weblog&ContentType=0" width="1" height="1">