Online video 'part of marketing mix'

e14news — Thu, 07 Oct 2021 09:59:58 GMT

Current Revision posted to Documents by e14news on 10/7/2021 9:59:58 AM
In news that may interest smartphone communication device manufacturers, an online video ad network has claimed that internet video has established itself as an advertising platform.

Web TV has observed that video-on-demand is enabling marketers to target and engage with audiences.

Jamie Estrin, managing director of the online video ad network, commented: "Online video is now part of the marketing mix."

"With so much premium quality being consumed across the web every day, advertising monies are following these audiences."

He added that on-demand services are enabling advertisers to "place their campaigns around broadcast quality content on the web and reach a highly targeted, engaged audience".

The range of video services now available will accelerate consumer engagement with online video content, Mr Estrin said.

Last month, WWE - previously known as World Wrestling Entertainment - appointed Web TV to exclusively represent its UK online video content.

Through this service, WWE will be able to bring complementary TV advertisers to the entertainment broadcaster's online audience.