Android dominates UK smartphone market

e14news — Thu, 07 Oct 2021 10:39:45 GMT

Current Revision posted to Documents by e14news on 10/7/2021 10:39:45 AM
Google's Android is trouncing Apple's iPhone in the UK smartphone market, according to new figures, which show that almost half of Britain's smartphones now run on the operating system.

Research outfit Kantar Worldpanel found that Android has gained a massive amount of market share in the past 12 months.

Android has surged from 10.7 per cent of UK smartphones in June 2010 to a 45.2 per cent in June 2011, wireless communication device manufacturers may be interested to learn.

Kantar's Dominic Sunnebo commented: "We are yet to see any real signs of consumers switching between Android and Apple. Our data shows that Apple and Android's customers are intensely loyal when choosing their upgrade."

In other industry news, new research has suggested that Apple's share of purchases has sunk by nearly half in just a year.

The manufacturer's share of the market has receded from 30.6 per cent to 18.3 per cent in a year. Android, meanwhile, has seen sales rise from 10.7 per cent to 45.2 per cent over the same period.

Posted by Simon Jones