Motorola gets wrist slap from ASA

e14news — Fri, 08 Oct 2021 03:13:07 GMT

Current Revision posted to Documents by e14news on 10/8/2021 3:13:07 AM
Motorola, the Google-owned handset maker, has been ordered by the Advertising Standards Authority (ASA) to drop its claim that its Atrix handset is the "world's most powerful smartphone".

This is because the Samsung Galaxy S II handset actually boasts a more powerful processor, wireless communications device users will be interested to know.

The ASA said that Motorola breached the BCAP Code rules for "misleading advertising, substantiation, exaggeration and comparisons", the Inquirer said. It will not, therefore, let the handset maker use the phrase "world's most powerful smartphone" in its adverts again.

In other industry news, Patrick Spence, managing director of global sales and regional marketing for Research In Motion (RIM), claimed recently that the Blackberry device is a "story of great growth internationally".

He said that RIM reported 67 per cent year on year-growth in international markets. Mr Spence observed that such healthy figures are testament to the growing popularity of Blackberry.

Posted by Simon Jones