Amazon May Bring Ads to the Kindle Fire

squadMCU — Fri, 08 Oct 2021 04:52:45 GMT

Current Revision posted to Documents by squadMCU on 10/8/2021 4:52:45 AM

Will the Kindle Fire's home screen soon double as a color billboard

for advertisers? Ad Age reports that Amazon is pitching the idea to

ad agency executives, although it's unclear if the online retailer plans

to bring ads to the current generation of Kindle Fires, or wait until

the 2nd-gen models that are expected to arrive later this year.

Amazon currently sells versions of its E-Ink eReaders that display ads

on the Kindle screensaver and at the bottom of the home screen. In

exchange for viewing the ads, customers get a price break. The entry

-level Kindle, for instance, is $79 with "Special Offers" (meaning

advertisements) or $109 without ads. The Kindle Touch with ads is $99;

the ad-free model is $139.

Amazon reportedly is seeking $600,000 to $1 million or more for ad

campaigns that would run two months on the Fire, Ad Age says. If

true, Kindle Fire ads may be more sophisticated--and possibly more

intrusive--than the subtle ads on the E-Ink Kindles.

Would Kindle Fire owners be annoyed by the ads? Possibly, particularly

if the ads hog too much space on the home screen, and if they're

obnoxious, flashy, and noisy. Then again, a reduced price tag--similar

to Amazon's cut-rate offer for its ad-supported eReaders--might help

soothe users' ire. Kindle Fire users, after all, are a pretty pragmatic

bunch. They know the $199 Fire may not be the most advanced color

tablet available, but the price is right and the Fire is good enough for their

needs.

It seems to me that a $169 Kindle Fire with Special Offers would be a holiday hit.

Source: PCWorld

Tags: android, kindle., kindle_fire, fire, amazon_kindle, amazon, tablet, special_offer