/technologies/businessofengineering/b/blog/posts/storytelling-the-secret-to-startup-successAny experienced business leader will tell you that it takes more than a great product to succeed on the market. This is particularly true in the case of startups, who are often starting from scratch when it comes to catching the attention of investoren-USTelligent Community 12https://community.element14.com/technologies/businessofengineering/b/blog/posts/storytelling-the-secret-to-startup-successFri, 03 Feb 2017 19:48:08 GMT93d5dcb4-84c2-446f-b2cb-99731719e767:1e64df69-a148-435c-9ca5-6574cf6bd72eDAB0<p>Having sold engineering services, I agree that the story you tell gets you the support needed to get people to give you money.</p><p>&nbsp;</p><p>You need to be knowledgeable about the technology you use, but you must COMMUNICATE very clearly on how your stuff benefits the customer.</p><p>&nbsp;</p><p>Most people who make business decisions have little or no appreciation for the technical details.</p><p>&nbsp;</p><p>They want to know the cost benefit to them.&nbsp; Neatness and coolness are irrelevant.&nbsp;&nbsp; What are the risks, can you meet their timeframe and do you have past customers who will sing your praises.</p><p>&nbsp;</p><p>Enthusiasm is great, but have someone on your team who can present the ideas in plain language or you will lose.</p><p>&nbsp;</p><p>DAB</p><img src="https://community.element14.com/aggbug?PostID=2495&AppID=96&AppType=Weblog&ContentType=0" width="1" height="1">