/technologies/internet-of-things/b/blog/posts/what-marketing-won-t-tell-you-about-the-internet-of-things-and-what-we-can-do-about-itAt EELive this year, I gave a talk entitled What marketing won’t tell you about the Internet of Things. While the talk title is link bait, the presentation is more about how technology is not serving consumers and how to start fixing that. A few peopen-USTelligent Community 12https://community.element14.com/technologies/internet-of-things/b/blog/posts/what-marketing-won-t-tell-you-about-the-internet-of-things-and-what-we-can-do-about-itWed, 04 Jun 2014 14:55:49 GMT93d5dcb4-84c2-446f-b2cb-99731719e767:6e8bd012-46c3-4c76-92e4-0ed436037607Former Member0<p>Sorry, you don&#39;t get hover cars in 2014.. Flying DeLoreans need to wait until 2015 <span>[View:/resized-image/__size/16x16/__key/commentfiles/f7d226abd59f475c9d224a79e3f0ec07-6e8bd012-46c3-4c76-92e4-0ed436037607/contentimage_5F00_2516.png:16:16]</span></p><p>&nbsp;</p><p>Totally agree that the IoT phrase is highly overused, to the point that whenever I hear it or read about it my mind transparently changes the words to BS.&nbsp; There&#39;s a fair few other phrases in this category nowadays, and it does deserve a post all of it&#39;s own!</p><img src="https://community.element14.com/aggbug?PostID=17653&AppID=27&AppType=Weblog&ContentType=0" width="1" height="1">https://community.element14.com/technologies/internet-of-things/b/blog/posts/what-marketing-won-t-tell-you-about-the-internet-of-things-and-what-we-can-do-about-itWed, 14 May 2014 15:18:22 GMT93d5dcb4-84c2-446f-b2cb-99731719e767:6e8bd012-46c3-4c76-92e4-0ed436037607Former Member0<p>Looking forward to this, totally agree!</p><p>Also add to the list...price.&nbsp; Internet of things = pay 10x as much for it.</p><img src="https://community.element14.com/aggbug?PostID=17653&AppID=27&AppType=Weblog&ContentType=0" width="1" height="1">