<?xml-stylesheet type="text/xsl" href="https://community.element14.com/cfs-file/__key/system/syndication/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Qualcomm beacons can turn shopping into a context-aware activity</title><link>/technologies/wireless/b/blog/posts/qualcomm-beacons-can-turn-shopping-into-a-context-aware-activity</link><description>&amp;quot;example of [a] customer using&amp;quot; the Gimbal app at a cafe. Watch a video after the link. (via Qualcomm )It is possible that in the future, sales and deals may be forwarded straight to your phone depending upon your location within a store. Qualcomm has</description><dc:language>en-US</dc:language><generator>Telligent Community 12</generator><item><title>RE: Qualcomm beacons can turn shopping into a context-aware activity</title><link>https://community.element14.com/technologies/wireless/b/blog/posts/qualcomm-beacons-can-turn-shopping-into-a-context-aware-activity</link><pubDate>Wed, 08 Jan 2014 19:39:14 GMT</pubDate><guid isPermaLink="false">93d5dcb4-84c2-446f-b2cb-99731719e767:a701919f-512e-4b7b-80cb-1d8acedbb9f4</guid><dc:creator>rodreig89kishore</dc:creator><slash:comments>1</slash:comments><description>&lt;p&gt;Actually I am trying to do the same but in a different way. &lt;span&gt;[View:/resized-image/__size/16x16/__key/commentfiles/f7d226abd59f475c9d224a79e3f0ec07-a701919f-512e-4b7b-80cb-1d8acedbb9f4/contentimage_5F00_1.png:16:16]&lt;/span&gt;&lt;/p&gt;&lt;p&gt;Keep Doing the good work.&lt;br /&gt;It is indeed great and inspiring &lt;span&gt;[View:/resized-image/__size/16x16/__key/commentfiles/f7d226abd59f475c9d224a79e3f0ec07-a701919f-512e-4b7b-80cb-1d8acedbb9f4/contentimage_5F00_1.png:16:16]&lt;/span&gt;&lt;br /&gt;P KISHORE KUMAR&lt;/p&gt;&lt;img src="https://community.element14.com/aggbug?PostID=16405&amp;AppID=5&amp;AppType=Weblog&amp;ContentType=0" width="1" height="1"&gt;</description></item><item><title>RE: Qualcomm beacons can turn shopping into a context-aware activity</title><link>https://community.element14.com/technologies/wireless/b/blog/posts/qualcomm-beacons-can-turn-shopping-into-a-context-aware-activity</link><pubDate>Tue, 31 Dec 2013 19:44:05 GMT</pubDate><guid isPermaLink="false">93d5dcb4-84c2-446f-b2cb-99731719e767:a701919f-512e-4b7b-80cb-1d8acedbb9f4</guid><dc:creator>DAB</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;I can see the utility of the system, but I would want to know if they were also recording who was in the area and for how long.&lt;/p&gt;&lt;p&gt;Yes, they can id your phone when you use the app.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Still, if you are in a strange location, it could&amp;nbsp; save a lot of time.&amp;nbsp; Especially for people who hate to ask for help.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;DAB&lt;/p&gt;&lt;img src="https://community.element14.com/aggbug?PostID=16405&amp;AppID=5&amp;AppType=Weblog&amp;ContentType=0" width="1" height="1"&gt;</description></item><item><title>RE: Qualcomm beacons can turn shopping into a context-aware activity</title><link>https://community.element14.com/technologies/wireless/b/blog/posts/qualcomm-beacons-can-turn-shopping-into-a-context-aware-activity</link><pubDate>Tue, 31 Dec 2013 16:02:38 GMT</pubDate><guid isPermaLink="false">93d5dcb4-84c2-446f-b2cb-99731719e767:a701919f-512e-4b7b-80cb-1d8acedbb9f4</guid><dc:creator>gervasi</dc:creator><slash:comments>0</slash:comments><description>&lt;p&gt;Cool.&amp;nbsp; I wonder at what point people will find this creepy.&amp;nbsp; I like the technology though.&lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;Also, indoor environments are so multi-path rich that they cannot just go on received sig strength (RSSI).&amp;nbsp; They need to have someone map the place out while multiple sensors measure RSSI.&amp;nbsp; Then they get a signature for each location.&amp;nbsp; Even that is only accurate to several meters.&amp;nbsp; If you just want to know what room someone&amp;#39;s in, though, it&amp;#39;s great.&amp;nbsp; The vendors will have to educate stores/users on how to map out the place and then not touch the base stations. &lt;/p&gt;&lt;p&gt;&amp;nbsp;&lt;/p&gt;&lt;p&gt;This is necessary with BLE but will not be necessary when time domain techniques become common.&amp;nbsp; I&amp;#39;m trying to get a vendor to send me a time-domain RTLS to test.&amp;nbsp; &lt;/p&gt;&lt;img src="https://community.element14.com/aggbug?PostID=16405&amp;AppID=5&amp;AppType=Weblog&amp;ContentType=0" width="1" height="1"&gt;</description></item></channel></rss>