Hey there,
I can't speak for everyone, but I know a LOT of people, including myself, who love to sleep on a cool pillow. The problem is, the pillow warms up quickly and it's not as nice. Of course you could move your head to each end, but who's going to be able to fall asleep doing that? Anyway, if there's any way you could create a pillow that stays cool yet remains comfortable I'd love to see it!
-Logan from Pennsylvania