This seems to coincide with this challenge
https://blog.adafruit.com/2015/02/20/arduino-day-2015-submissions-for-organizers-are-open-arduino-arduinod15/
Funny thing, I saw this on Arduino just today before your post... . But it appears to be an organized day of meetings/workshops. My thought was it could be a part of our local MakerSpace. Anyone else?
Clem