With London staging the Olympic Games and Paralympic Games over the next month or so, the city is currently the focus of the entire sporting world. Indeed, many of the world's best athletes are locked away in training camps in various locations around the city, preparing for their shot at Olympic glory.
But according to British Chancellor George Osborne, the city's reputation as a burgeoning centre for technological advancement is about to seize its opportunity, too, and reach a new high. The country's technology industry has, in fact, "hit a purple patch", according to Mr Osborne, who has just unveiled a number of significant investments in the sector.
Mobile phone operator Vodafone, for example, has committed itself to opening a new Tech City technology lab, in east London, not far from the Olympic Stadium. Similarly, Barclays and Central Working have confirmed plans to create a new club in Tech City to assist 22,000 businesses over the next five years.
"Coming so quickly after the announcements from Facebook and Amazon, British technology has hit a purple patch," he explained.
"You will not find a country anywhere in the world that is more open to technology, more open to investment and more open for business. We're putting in place the right vision and the right policies to help your company succeed right here in the UK."
He added that a number of the world's biggest technology firms are "beating a path" to the door of the British government, which, in turn, is doing all it can to maximise the opportunities it is being presented with.
"You really will not find a government anywhere that is more supportive of new technologies, or doing more to back technology entrepreneurs and investors," Mr Osborne commented.
A few months ago, Britain's Education Secretary Michael Gove acknowledged that the government had failed to recognise the importance of technology to the long-term prosperity of the economy.
Consequently, the government has decided to make computer programming a more prominent part of the national curriculum, ensuring that young people develop a better understanding of such technology.