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Blog Motorola seeks to shake up smartphone market with new Droid RAZR
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  • Author Author: Joshua_Evans
  • Date Created: 18 Nov 2011 1:36 PM Date Created
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Motorola seeks to shake up smartphone market with new Droid RAZR

Joshua_Evans
Joshua_Evans
18 Nov 2011

It may well be just about the thinnest product found in the ultra-competitive smartphone market, but the new Motorola Droid RAZR certainly does not fall flat. While rival manufacturers Apple and Samsung offer some impressively-compact models, the new handset from Motorola can more than hold its own.
The handset is, in fact, a mere 0.38 inches thick, meaning it is smaller than an old-fashioned US postage stamp. Despite this, Motorola insists that it is suitably sturdy due to the fact that it features a back made with Kevlar. The screen, meanwhile, is made with Corning's tough Gorilla Glass.
Even though the thinness of the handset is one of its most striking features, it cannot be said that the smartphone is small, at least when put in the context of what rival manufacturers have developed. Indeed, the handset is actually 5.15 by 2.71 inches in size and boasts a 1.2GHz dual-core processor, 4G LTE speed on Verizon's network and an eight mega-pixel camera.
Running Android Gingerbread software, the handset comes pre-loaded with Google-created apps, including Gmail, Google Talk and a voice recognition search option. But if you want to download more apps, you are of course welcome to do so by accessing the Google Marketplace.
Naturally, consumers will be keen to know about the usability of the new device and how it compares to rival smartphones. Well, the handset features a conveniently-sized touchscreen, which means that consumers will be able to navigate themselves around the web. Furthermore, it is straightforward to send text and email messages using the keypad.
There are, however, some failings of the new handset. The battery, for example, does not have the kind of usage that the manufacturer suggests, while the device does not feature a hatch for the battery should you wish to replace it.
These shortcomings, allied to the strength of rival brands, have led some industry experts to question whether Motorola will be able to make a significant impression on the market with the launch of its new handset.
"It's a solid Android device, but it's not going to be that blockbuster that the original Razr was," commented Roger Entner of Recon Analytics. "The huge difference the original had was its thinness. It's just that everyone else has it now too."
So while there is much to admire about the new Motorola Droid RAZR, it remains difficult to see the handheld device emerging as a truly credible threat to the likes of the iPhone and HTC devices.

It may well be just about the thinnest product found in the ultra-competitive smartphone market, but the new Motorola Droid RAZR certainly does not fall flat. While rival manufacturers Apple and Samsung offer some impressively-compact models, the new handset from Motorola can more than hold its own.

 

The handset is, in fact, a mere 0.38 inches thick, meaning it is smaller than an old-fashioned US postage stamp. Despite this, Motorola insists that it is suitably sturdy due to the fact that it features a back made with Kevlar. The screen, meanwhile, is made with Corning's tough Gorilla Glass.

 

Even though the thinness of the handset is one of its most striking features, it cannot be said that the smartphone is small, at least when put in the context of what rival manufacturers have developed, such as Apple's iPhone. Indeed, the handset is actually 5.15 by 2.71 inches in size and boasts a 1.2GHz dual-core processor, 4G LTE speed on Verizon's network and an eight mega-pixel camera.

 

Running Android Gingerbread software, the handset comes pre-loaded with Google-created apps, including Gmail, Google Talk and a voice recognition search option. But if you want to download more apps, you are of course welcome to do so by accessing the Google Marketplace.

 

Naturally, consumers will be keen to know about the usability of the new device and how it compares to rival smartphones. Well, the handset features a conveniently-sized touchscreen, which means that consumers will be able to navigate themselves around the web. Furthermore, it is straightforward to send text and email messages using the keypad.

 

There are, however, some failings of the new handset. The battery, for example, does not have the kind of usage that consumers may have hoped for, while the device does not feature a hatch for the battery should you wish to replace it.

 

These shortcomings, allied to the strength of rival brands, have led some industry experts to question whether Motorola will be able to make a significant impression on the market with the launch of its new handset.

 

"It's a solid Android device, but it's not going to be that blockbuster that the original Razr was," commented Roger Entner of Recon Analytics. "The huge difference the original had was its thinness. It's just that everyone else has it now too."

 

So while there is much to admire about the new Motorola Droid RAZR, it remains difficult to see the handheld device emerging as a truly credible threat to the likes of the iPhone and HTC devices.

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