Mr Murray is the figurehead of a 25-person video analysis team, all of whom work diligently to ensure that Great Britain's athletes all stand the best possible chance of winning a medal in London. "Traditionally in sport science we talk about one per cent making the difference between winning and losing," commented Mr Murray.
"But these days it's one thousandth of one per cent. So software allows us to measure that piece of information that will make the difference between medal, and no medal. It can recall information that the eye can't see."
The analysis team work in partnership with the coaching team, feeding them all the information they had in order to boost performance. For the acclaimed Great Britain cycling team, for instance, the research suggested certain riders change their seat position or alter their posture.
One of the team's most helpful technological innovations is the StroMotion feature, which helps analysts to breakdown complex physical actions, like a high jump routine, like a stroboscope. Using video of the exercise being slowed down, athletes are able to see where they can make improvements.
But according to Mr Murray, the most exciting new feature is Simulcam. "It allows us to overlay two separate performances, to either look at ourselves twice to see where we we're losing time, or making it up," he said. "Or we can compare ourselves to our key opponents in the same way."
