Texas Advanced Optoelectronic Solutions (TAOS) is looking forward to promoting and spreading awareness of the benefits of ambient light sensors among the LCD television industry and consumers, a company representative stated yesterday. <br/><br/>TAOS marketing director Jerry Koontz explained that the technology behind ambient light sensors provides automated display brightness control for mobile and AC-powered consumer electronics equipment, including LCD TVs. <br/><br/>His comments accompany an announcement by TAOS that it has joined forces with the global LCD TV Association to help enhance and connect the LCD TV supply chain. <br/><br/>Chairman of the trade association Bruce Berkoff stated: "We are pleased to have TAOS join the association and help support the LCD TV industry, supply chain and Green TV logo programme with their advanced technology."<br/><br/>It was reported earlier this year that researchers at the University of Toronto have developed a new light sensor that takes advantage of the phenomenon surrounding the multi-exciton generation. <br/><br/>!http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1785&itemid=19383077|alt=ADNFCR-1785-ID-19383077-ADNFCR|src=http://feeds.directnews.co.uk/feedtrack/justcopyright.gif?feedid=1785&itemid=19383077!