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Documents Bluetooth 'aims to become trendier' to boost sales
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  • Author Author: e14news
  • Date Created: 7 Jan 2010 11:00 AM Date Created
  • Last Updated Last Updated: 7 Oct 2021 2:18 AM
  • Views 423 views
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Bluetooth 'aims to become trendier' to boost sales

Bluetooth headset manufacturers are trying to make the devices trendier in an effort to increase sales, according to an industry commentator.

IMS Research claimed that there has been a decline of around 20 to 30 per cent in the number of such products shipped over the past year, which has led to brainstorming sessions on how to rescue the sector.

The company noted that many manufacturers are paying particular attention to consumers' perception of the products, since studies suggest it is not currently trendy to use them.

It commented: "New compelling features and functions, such as voice recognition and solar powered headsets, offer headset manufacturers the opportunity to develop the device."

The economic downturn will have had an effect on sales too, but the image of Bluetooth technology needs some work regardless to ensure success in the future, noted IMS.

In related news, it is via connectivity through Bluetooth and WiFi that the new Light Touch projector allows consumers to access social networking applications on "almost any surface".ADNFCR-1785-ID-19544356-ADNFCR
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