Samsung Electronics is aiming to become a bigger presence in the smartphone market in 2010, according to one representative from the company.
Shin Jong-kyun, president of the group's telecoms division, told the Financial Times that it is hoping to triple its shipments of such devices.
He explained that a series of new handsets will be released this year using a variety of operating systems including its own Bada software.
Mr Shin suggested that it could be a tough year for the firm, as there are increasing numbers of manufacturers entering the smartphone industry, but Samsung hopes to boost its current three per cent market share.
The news provider quotes him as saying: "We plan to strengthen our smartphone business by not just improving our hardware offerings but also beefing up content, applications and services."
Recent research by IDC showed that sales of the high-capability handsets increased by 39 per cent in the fourth quarter of 2009 compared to the same period the previous year.