Neo-Neon International's LED Neon Flex 360 is engineered to imitate the effect of its predecessor in terms of its "lighting effect" and can emulate its brightness, Construction Week reports.
By comparison to the diode-based technology, the fragility of glass neon means it can easily be damaged while being delivered to a client, whereas the makers claim the new product is almost indestructible.
In addition, the publication noted that the older signage technology requires a greater deal of power to function and can be labour-intensive given the "made-to-order" designs as well as needing specialist installation, with the whole process often taking up to a month.
Akira Saito, general manager of the company's Middle East regional office, said the latest innovation "greatly enhances the range and scope of applications of our product line".
Neo-Neon was founded in Taiwan in 1968 and claims to sell the majority of the world's Christmas lighting.
