The Florida-based firm produces voice over internet protocol solutions for the energy sector.
As well as these, it also creates innovative electrical connectors which allow consumers to monitor their power consumption while enabling two-way communication with the home meter for the energy provider.
It is now putting in place a new interactive website and undertaking intensive public relations exercises to reach a new customer audience.
Paul J Aiello, Infrax chief executive officer, says: "We are extremely excited about the future growth opportunities for Infrax Systems and will use our rebranding campaigns to educate global utility companies about the power our smart grid solutions possess."
The rebrand is expected to focus particularly on the management and communication solutions offered by Infrax for smart grid applications for both consumers and their utility providers.
