Whether operating in a direct-to-consumer or business-to-business model, Dan Welch, co-editor of Ethical Consumer, says companies are increasingly facing queries relating to sustainability.
For consumers the question is one of ethics in general, with initiatives like Fairtrade continuing to prove popular.
OEMs selling to business customers, however, could find that being able to demonstrate good power management in their products is enough to satisfy corporate social responsibility commitments on energy consumption.
Firms in either situation are told to look to their supply chains in order to identify places where their own operations can be greened.
But Mr Welch also says that the exact measures to take are likely to vary from sector to sector and should be tailored according to the opportunities that are available.
