The Xbox 360 is predicted to storm the Christmas gadgets market with its sensors-based Kinect controller system.
Kinect uses sensors to detect the movement of the player, with support for voice control as well, in place of conventional wired or wireless joypads or remotes.
Christopher Dring, deputy editor of trade news publication MCV, expects this technology to prove popular in comparison with competitors like the PS Move.
When asked whether he believes the Kinect system will emerge victorious, he says: "It could - there's an awful lot of hype at the moment around Kinect."
"It's already sold out its pre-order applications for many of its retailers," he adds.
Mr Dring forecasts "constant sell-outs" over the Christmas period, but also anticipates strong continued sales into the new year.
This is thanks to Microsoft's marketing support for the platform and attempts to move it from being a core gamer device to being a family experience.