NXP Semiconductor has launched a Cortex-based microcontroller portfolio, newelectornic.co.uk reports.
According to the firm, the LPC1200 Industrial Control Series is targeted at industrial applications.
Geoff Lees, general manager of NXP's microcontroller product line, told the provider: "It's a rugged series, tuned more for industrial use and less for battery powered applications.
"We have made it more robust at the expense of standby current."
Furthermore, there are more than 50 variants of the Cortex-M0 based device are available, with flash memory ranging from 32k to 128k in 8k increments.
The LPC1200 range is, according to NXP, suitable for use in energy efficient systems and for power management.
Meanwhile, the world's largest chip maker, Intel, recently announced its intention to invest over $5 billion in a new chip manufacturing site in Chandler, Arizona.
The firm claims that it will be the most advanced, high volume semiconductor site in the world.
Construction is due to commence in the middle of this year, and is expected to be completed in 2013.