The semiconductor total available market for In Vehicle Infotainment systems will grow nearly 110 per cent between 2010 through 2015, according to In-Stat.
The research firm observed that the largest opportunity will be for those companies supplying applications processors, Wi-Fi/Bluetooth/GPS/FM combo chips and SDRAM.
According to In-Stat, more than 35 million in-vehicle infotainment systems are will be shipped in 2015.
"In order to compete, the automotive industry must now keep pace with the innovation and scalability found in the consumer electronics industry," remarked Stephanie Ethier, senior analyst at In-Stat.
She added: "Along with a rich multimedia experience, today's drivers and passengers are also demanding constant connectivity in the car.
"The majority of automakers are embracing this demand for connectivity and forming strategic partnerships with technology and software companies to offer solutions that will enable consumers to access digital content in and out of the automobile via both wired and wireless options."