Microsoft Corp is to put a halt on the location data logging and storing functions in its Windows phones.
The decision has been taken in response to the privacy concerns raised against smartphone manufacturers in the past few days.
Google and Apple recently came under attack following the discovery of location tracking software in their respective wireless communication devices.
This has raised concerns throughout the smartphone industry about the potential breaches in user privacy originating from such 'back doors'.
Microsoft has, though, become the first manufacturer to reassure its customers with some decisive action.
In a blog post, Andy Lees, company president for Mobile Communication Business, noted: "At Microsoft, we believe that consumers should have control over the location information they share, and that the information collected should be narrowly tailored to support specific experiences on Windows Phone 7 devices."
He added: "Microsoft's commitment to ensuring protection of consumer privacy is long-standing across all our products."
Posted by Andre Dixon