The £10 million campaign will be aimed at portraying the Atrix as the world's most powerful smartphone, claiming it is "more than just a smartphone".
Added to this, the firm intends to launch a series of TV adverts for its Android 3.0 powered Xoom tablet PC device, IT Portal has reported.
"This is an exciting year for Motorola Mobility, we're launching two innovative devices and supporting them with a robust marketing campaign to help consumers understand the unique offerings Motorola Xoom and Motorola Atrix offer," commented Victoria McManus, marketing director at Motorola Mobility UK.
Motorola Mobility is the mobile devices division of Motorola, which was split in to two companies at the beginning of the year.
Posted by Simon Jones
