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Documents Marketing professionals 'embracing internet-connected devices'
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  • Author Author: e14news
  • Date Created: 3 May 2011 3:48 PM Date Created
  • Last Updated Last Updated: 7 Oct 2021 9:31 AM
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Marketing professionals 'embracing internet-connected devices'

In news that may interest wireless communication device customers and manufacturers, Echoworx has speculated that it is marketers and sales and business executives who are exploring the potential of flexible working via devices such as tablets and smartphones rather than IT professionals.

Robby Gulri, Echoworx's vice president of products, explained that the consumerisation of IT in the workplace had recently snowballed.

"It's everywhere, not just in the world of security. Even when a new phone comes out with a new operating system and feature set, it's the marketing, business and sales people who are talking more about it than IT."

"Even small businesses, who are pretty rigid in the way that they do things, are starting to see five people in the company that have five different devices and five different ways of doing things," he said.

According to Mr Gulri, IT departments within firms are often "absolutely afraid of this trend of the user community defining what IT should be doing".

However, he added that the uptake of new devices presents "an opportunity for a lot of companies".

Posted by Simon JonesADNFCR-1785-ID-800517811-ADNFCR
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