Further to this, Android has significant market share in Japan and America, with 58.3 per cent and 54.7 per cent respectively.
Compiled for Kantar Worldpanel ComTech, the figures show that Android’s market share was up nearly 30 per cent year-on-year, while Apple’s was down 16 per cent.
Despite this, Dominic Sunnebo, the firm’s Consumer Insight Director, warned against a simplistic reading of the data.
"It may seem that Android is moving forward virtually unchallenged in Europe," he said.
"But once you start to dig a little deeper, it can be seen that each country has a very different OS make-up."
In other news, new research has suggested that the NFC mobile payments technology is expected to see substantial growth over the next three years.
Indeed, a study conducted by Juniper Research found that one in every five smartphones will be NFC compatible by 2014.
Posted by Simon Jones
