Wireless communication device manufacturers may be interested to hear that Microsoft is launching an operating system that departs from the traditional desktop screen.
Instead of a slew of icons, Windows Phone 7 users will be able to view information on the home screen, organised through a series of 'live tiles'.
These 'live titles' contain up-to-date information on friends, phone calls and tasks, Windows has confirmed.
Some analysts, however, have questioned whether Microsoft will have the marketing prowess to compete with the iPhone and Android.
"It could be the best phone in the world, but it's got to crack the code with the customer," telecom analyst Jeff Kagan told the Boston Herald.
"That means you have to get the customers to want it. You've got to build a brand. Get sizzle. And that's the hardest thing to do."
Mr Kagan added that while Microsoft is a great company with an enormous customer base, he suggested there are reasons why it has yet to crack the mobile phone market.
Posted by Simon Jones