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  • Author Author: e14news
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Online video 'part of marketing mix'

In news that may interest smartphone communication device manufacturers, an online video ad network has claimed that internet video has established itself as an advertising platform.

Web TV has observed that video-on-demand is enabling marketers to target and engage with audiences.

Jamie Estrin, managing director of the online video ad network, commented: "Online video is now part of the marketing mix."

"With so much premium quality being consumed across the web every day, advertising monies are following these audiences."

He added that on-demand services are enabling advertisers to "place their campaigns around broadcast quality content on the web and reach a highly targeted, engaged audience".

The range of video services now available will accelerate consumer engagement with online video content, Mr Estrin said.

Last month, WWE - previously known as World Wrestling Entertainment - appointed Web TV to exclusively represent its UK online video content.

Through this service, WWE will be able to bring complementary TV advertisers to the entertainment broadcaster's online audience.ADNFCR-1785-ID-800570907-ADNFCR
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  • It think marketers may have to be wary of this.  Online video has become quickly popular as a means of avoiding advertising and there are some studies showing a growing dissatisfaction with online video because they continue to use the medium the way television was used, creating unwanted interruptions.  Product placement and subtle sponsorships may be a better way to go.

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  • It think marketers may have to be wary of this.  Online video has become quickly popular as a means of avoiding advertising and there are some studies showing a growing dissatisfaction with online video because they continue to use the medium the way television was used, creating unwanted interruptions.  Product placement and subtle sponsorships may be a better way to go.

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