This is according to a study released by Deloitte, which also found that one-third use their mobile devices in the supermarket.
Some 34 per cent used the device in store to research food product information, while 43 per cent used their smartphone to manage a food shopping list while not in a store.
Earlier this week, Juniper Research suggested that the number of smartphones sold by 2016 could reach one billion, wireless communication device users may be interested to learn.
Sales of handsets will surge by 230 per cent, up from the 302 million sold last year.
Daniel Ashdown, author of Juniper's smartphone report, observed that most popular phones are likely to be economy models with an unsubsidised retail value of less than $150.
Posted by Andre Dixon
