This is according to Colm Bracken, group search manager at Microsoft, who said that there's a lot to be said for media driving searches, wireless communication device users may be interested to learn.
"So people may be being exposed to TV advertising - think of all those people who sit the whole evening with their laptops on their lap watching television, sitting in a house and are then prompted to conduct a search," he remarked.
Mr Bracken added: "Some of the research from the Internet Advertising Bereau said that something like 37 per cent of people in a recent study were prompted to perform an online search once they saw a TV advert, so that's quite significant."
Recently, the Internet Advertising Bureau released the Microsoft-sponsored Search for Integration report, which is designed to help marketers address a lack of knowledge around search's true role in the marketing mix.
Posted by Simon Jones
