There is minimal danger that consumers will become confused or feel bombarded by the sheer quantity of apps available, according to Peter O'Grady, service director for WebFOCUS product marketing at Information Builders.
Mr O'Grady explained that the firm's new Mobile Faves app is designed specifically for active WebFOCUS customers, wireless communication device users may be interested to learn.
"As such," he observed, "we know the app will meet their expectations for access to the infrastructure they are familiar with and be a clear destination on their Apple device for BI."
Mr O'Grady added: "Most users who will have the Mobile Faves app will know precisely what it's for and how to navigate it in order to make better business decisions."
Information Builders provides software and services to leading organisations in business, government, and education worldwide.
The firm's software is installed in tens of thousands of locations, servicing millions of users.
Posted by Andre Dixon