There is no need for investors in Apple to panic after it was announced that Steve Jobs, the firm's chief executive and co-founder, has resigned.
This is according to Van Baker, an analyst at Gartner, who reassured investors that Apple remains a safe bet.
News of Mr Jobs' resignation caused panic on Wall Street, with shares in the company falling by billions.
"Apple will do just fine," Mr Baker said. "There are so many talented people there, and Steve's attention to detail is baked into the culture."
Meanwhile, brand research company Millward Brown insisted the Apple brand should remain unaffected.
"[Steve Jobs] has left the Apple brand in rude health so that the company is still poised for future growth," commented Millward Brown director Peter Walshe.
Mr Jobs had left Apple with a clear direction ahead, according to Mr Walshe, who explained that Apple already has a successor in place.