ChannelAdvisor has claimed that this Christmas represents a good chance for marketers to dip their toes into the mobile market, wireless communication device users may be among those interested to learn.
According to Jason James, product manager for paid search at the firm, mobile text ads are still a bit of an experiment for online retailers.
"Click volume is fairly low and conversion rates are, not surprisingly, lower than on PC's and laptops - for no other reason than the difficulty of checking out on a mobile device," Mr James explained.
However, he added: "With conversion metrics growing during the winter, this is the time to start or expand a mobile campaign."
Some 44 per cent of total searches for last-minute gifts and store locator terms will be from mobile devices this Christmas, a projection by Google Mobile Ads has suggested.
ChannelAdvisor delivers e-commerce solutions, software and services to consumers seeking to sell through online channels.
Posted by Andre Dixon