Despite this, analysts Nielsen observed that iPhone users are likelier to be "highly satisfied" with their device (86 per cent) than the average wireless communications device owner (72 per cent).
Over the last six months, though, the figures show that Android phones accounted for 44 per cent of purchases. BlackBerry came in second place, with 25 per cent of the overall market share, while Apple iOS was third (18 per cent).
David Gosen, Nielsen European telecoms managing director, explained that the momentum is with Android at the moment.
He added, however, that to say which smartphone operating systems is ahead overall in the UK is "statistically too close to call between Android and Apple iOS, with RIM and Symbian not far behind".
Nielsen has confirmed that the report was based on a survey of more than 1,600 UK respondents.
Posted by Andre Dixon
