Experts have raised concerns over whether the new Amazon Kindle Fire, which was launched earlier this week, will allow the firm to track users' moves on the internet, wireless communication device users may wish to know.
It has been suggested that the exciting new device may enable Amazon to act as a middleman between the consumer and the web.
This is because Amazon Silk, the new web browser, relies on the firm's network of giant data centres to pre-load web pages.
Defending the design feature, Jeff Bezos, Amazon's founder and chief executive, explained that this "split browser" approach will offer "ultra-fast" mobile web access.
In contrast, Chester Wisniewski, of the British computer security firm Sophos, warned that the design could leave users vulnerable to intrusion.
"All of your web surfing habits will transit Amazon's cloud," he remarked.
"If you think that Google AdWords and Facebook are watching you, this service is guaranteed to have a record of everything you do on the web."
Posted by Simon Jones