Indeed, shares sunk by five per cent within minutes of the revelation that Apple was launching the iPhone 4S, not the new iPhone 5.
According to market analysts, Apple fans and industry experts had expected the handset to be a more radical version than its predecessor.
Even though Apple remains the leading technology firm in the world by market value, its price has taken a hit in recent months following the resignation of former chief executive Steve Jobs.
As a consequence of the announcement, industry analysts have observed that the unveiling of the new iPhone is critical to the future of the firm.
Furthermore, the soon-to-be-unwrapped handset is expected to make a huge impression on the smartphone market, influencing rival manufacturers for months to come.
Posted by Simon Jones
