The Journal said that Sony would like to integrate its phone division into its other units, wireless communication device users may be interested to learn.
Reflecting on the rumours, analysts observed that Sony has always been reluctant to sharing its brand with Ericsson.
"Sony has definitely been reluctant to share intellectual property," Chris Green, an analyst at Davies Murphy Group Europe, explained to the BBC.
"It learnt from bitter experience that sharing assets with a partnership can mean losing control. It saw that in the case with Philips with its CD and Blu-ray technologies. Bringing Sony Ericsson in-house is the last role of the dice."
In other industry news, Samsung announced recently that it is to delay the launch of its new Nexus Prime handset out of respect for Steve Jobs, the former chief executive of Apple.
Posted by Simon Jones
