Speaking at a memorial service for the firm's former chief executive, Mr Cook shared with the assembled audience a piece of advice he was given by Mr Jobs in the exepectation that he would soon assume the most critical role at Apple.
"Among his last advice he had for me, and for all of you, was to never ask what he would do. 'Just do what's right,'" he explained.
Mr Jobs was determined to see Apple, the company he co-founded in the mid-1970s, avoid the same fate as Disney, which went into a decline following the death of Walt Disney.
Indeed, Mr Cook revealed that his predecessor told him not to make the same mistake. At Disney, he observed, "everyone spent all their time thinking and talking about what Walt would do".
Posted by Simon Jones
