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Research Opportunities [CLOSED] Product Association Understanding
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  • Author Author: Alanta Lee
  • Date Created: 30 Apr 2026 3:00 PM Date Created
  • Views 225 views
  • Likes 11 likes
  • Comments 13 comments
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[CLOSED] Product Association Understanding

Alanta Lee
Alanta Lee
30 Apr 2026

Hello,

We’re currently looking for participants to take part in a short research study focused on how people understand and interpret product relationships when browsing electronic components online.

This is a survey that takes around 10-15 minutes to complete. There are no right or wrong answers, we’re simply interested in what certain product terms, attributes, and associations naturally mean to you, and how confident you feel using them when comparing or choosing products.

This feedback will help us make product information clearer, more intuitive, and better aligned with how people actually shop.

If you’d like to take part, please register your interest at the link below:

Take the survey here: [linked removed]

If you have any questions, feel free to reply or get in touch.

Thanks for your help!

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  • Alanta Lee
    Alanta Lee 16 days ago in reply to colporteur

    Ah, I see! I shall chat to cstanton & see what we can do. Thank you for sharing this alternative method. Always looking at how best to collect feedback from the community so i appreciate this.

    I will share the definitions with you through private message. These are how we categorise them internally, however, we are looking to see if they match up with what our customers / users define them by...so they may change! It's an education piece for us :) 

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  • colporteur
    colporteur 16 days ago in reply to Alanta Lee

    image

    I may be pushing the limits of interactions the E14 community is attempting. I look through activities and thought can in be done in polling.

    Here is a screen shot of a definition matching game. My recollection of the survey was at the end the terms and matching definitions were provided. The survey started by asking questions using your own  definition before providing the correct list.

    If like above, a poll was made to match product term with product definition, what would be the success rate.

    I'm still stuck on the term recommended and can't get past it. Maybe the context of specific vendor making a recommendation vs an industry recommendation mean different.

    I think there are disadvantages, if there is a mismatch in definitions between seller in buyer. Again I am way over thinking this. It surprised me I was so far off.

    I didn't take notes. Is it possible for you to share outside the forum what each term applied to?

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  • Alanta Lee
    Alanta Lee 17 days ago in reply to colporteur

    This is already on the e14 community, is there another way to post? :) 

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  • Alanta Lee
    Alanta Lee 17 days ago in reply to kmikemoo

    Thank you for taking part! There are so many different terms used both by us and other companies ...it even confuses me!

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  • Alanta Lee
    Alanta Lee 17 days ago in reply to embeddedguy

    It can be mind bending!

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