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Member's Forum World Changing, Billion Dollar Azure Sphere Invention - Now What?
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  • azure sphere
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World Changing, Billion Dollar Azure Sphere Invention - Now What?

Sean_Miller
Sean_Miller over 6 years ago

Let's say....hypothetically...one came up with a way to improve the world through an implementation of technology that would improve everyday lives.  Examples from the past would include:

 

  • Icemaker in one's freezer
  • remote garage door opener
  • microwave oven
  • Vehicle Backup camera

 

If one were to come up with a similar game changing idea today and have a general idea of how it would work, how would they introduce it to the world such that they would ensure the following:

 

1)  Not get the idea hijacked from them leaving them being a chump for telling someone

2)  Partner with an existing company that makes similar products to realize the idea

3)  Secure their appropriate share of the worth of the idea

 

Thanks,

Sean

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  • dougw
    dougw over 6 years ago

    This is a complex question.

    It is very rare for a great idea to make the originator rich, but it happens just enough that everyone expects to be able to duplicate the success stories.

    There are some ways to do it, which may not be attractive, but first some reality.

    1. In almost all cases where great ideas lead to products that generate large revenues, the entity that receives most of the revenues is the one that invested the money needed to turn the idea into a product and distribute the product to the market. The idea itself is worth something, but it is often just the wages that one would earn for the time spent if they were paid to come up with new ideas. This is not the only scenario, but in this common scenario the only way to make lots of money is to come up with many great ideas.
    2. Another issue is that of all the great products that would make good profits under the right circumstances, very few actually end up to be profitable. This also implies that in order to ensure a very profitable product it is necessary to launch many good products - because maybe only one in a hundred goes ballistic. Predicting which one will go ballistic is pretty much impossible without actually launching all the products.
    3. A third issue is that even with a great idea, it is very, very difficult to convince anyone to invest in taking it to market. (because people with money know about point number 2 - there is high risk no matter how great the idea is) One of the unattractive methods I alluded to above is that entrepreneurs must convince investors that the product is a sure-fire winner in order to obtain funding, but of course this is almost never the case.
    4. A fourth issue is that it is expensive to develop and launch a product in a way that it stands a chance of making lots of money. Even just getting a product certified for sale (like a CE Mark or FCC certification) can cost more that the technical development.

    Alternatives:

    1. One alternative is to invest everything you have including all your time and all you can borrow in the slim hope it is enough to produce a good product and introduce it to an effective sales channel. This has the most potential to make you rich, but it has the most personal risk and the actual chances of success on the first try are minuscule.
    2. A second alternative is to find investors who believe in the product and are willing to take the risk. It takes a lot of hard work and effort to find investors that you can live with. They are going to want a return on their investment, usually a guarantee against some collateral, or they will want control of the company (51% ownership) etc.
    3. A third method is to sell the idea. This is still a lot of work, especially if you want a lot of money, and you will need legal NDA's etc so you can disclose the idea without it getting ripped off. Many potential sources will be reluctant to sign an NDA with an unproven company or individual.
    4. A fourth method it to sell the idea and receive royalties on sales. Same problems.
    5. A fifth method is to find an angel investor. If they don't find you, you will need a sales pitch that is even better than your great idea just to get an audience. If they find you, you need to be extremely careful not to get your idea taken without compensation. Either way this is super rare.

     

    There are other methods to launch great products, but they generally are characterized by requiring a a huge amount of both technical and non-technical effort and lots of money or unattractive scamming techniques.

     

    Don't let any of this discourage you, great products find their way to market every day. Just be prepared to make an effort and go through a steep (and often painful) learning curve along the way.

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  • Sean_Miller
    Sean_Miller over 6 years ago in reply to dougw

    Very good perspectives.  These points bring peace. 

     

    Not acting on an idea comes with a feeling of regret.  I remember a movie quote from the early 80's - you don't regret the things you did - you regret the things you didn't do.  In this case, regret for not at least trying.  But, the reality of it, as you say, is that most inventions or innovative products are not born to market by the inventor today.

     

    Ideas I get mostly would come to market through a company like Whirlpool.  Most likely, they probably have the same ideas already prioritized and sorted.  It's either the slow wheels of a Fortune 500 company making the idea lag behind a few years or their marketing research doesn't support that its the right time to introduce it, yet.

     

    Someone at work put the thought in my head that project competitions, particularly the lucrative ones such as at Hackster, are a way for big companies to extract innovative ideas for free.  That thought, too, brought that "I'm a chump" feeling.  Your points bring peace to that thought as well.  If anything, entering a good idea in a contest is a great way to publish one's creativity, get a little reward for the effort, and put a timestamp on when you introduced it.  If anything, they add up to a body of work that is fun to reflect on in later years regardless if the ideas turned into products independently.

     

    See ya',

    Sean

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  • Sean_Miller
    Sean_Miller over 6 years ago in reply to dougw

    Very good perspectives.  These points bring peace. 

     

    Not acting on an idea comes with a feeling of regret.  I remember a movie quote from the early 80's - you don't regret the things you did - you regret the things you didn't do.  In this case, regret for not at least trying.  But, the reality of it, as you say, is that most inventions or innovative products are not born to market by the inventor today.

     

    Ideas I get mostly would come to market through a company like Whirlpool.  Most likely, they probably have the same ideas already prioritized and sorted.  It's either the slow wheels of a Fortune 500 company making the idea lag behind a few years or their marketing research doesn't support that its the right time to introduce it, yet.

     

    Someone at work put the thought in my head that project competitions, particularly the lucrative ones such as at Hackster, are a way for big companies to extract innovative ideas for free.  That thought, too, brought that "I'm a chump" feeling.  Your points bring peace to that thought as well.  If anything, entering a good idea in a contest is a great way to publish one's creativity, get a little reward for the effort, and put a timestamp on when you introduced it.  If anything, they add up to a body of work that is fun to reflect on in later years regardless if the ideas turned into products independently.

     

    See ya',

    Sean

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