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Member's Forum When publishing blog or Road Test report, do you know your audience ?
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Related

When publishing blog or Road Test report, do you know your audience ?

robogary
robogary over 2 years ago

After doing a powerpoint presentation for a large online meeting to a global audience of mostly engineers and engineering leadership of various departments, my boss assembled me and my team into his office for a chat.

He asked to give ourselves a grade of our presentation. We gave ourselves As, Bs, maybe even a C thrown in. 

The boss said "I generously give you folks a D."

He continued that the presentation included far too much detail on how much time was spent troubleshooting, collecting data, and other related analysis issues and obstacles getting information.

He concluded our feedback session "reminding" us that the audience really didnt care how hard it was to get the needed data and how long it took, their interest was the results and any corrective action recommendations.

I think of this lesson when publishing a Project or Road Test report.

If a video is made to share a project, no one is really interested that it took 15 takes or 12 hours to edit the video (unless the article is about the video editor).

The audience probably doesnt care if you filled your hard drive taking hi-rez photos and had to get cloud server space.  

If publishing a schematic, it doesnt matter if there are 5 revisions or 50 revs from start to finish unless there is a key knowledge point to learn in one of those revs. If someone cares, they will ask.   

Its OK to share an anecdote the major milestones and challenges about the journey if it helps tell the story. 

What's your experience  ? 

   

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Top Replies

  • baldengineer
    baldengineer over 2 years ago +5
    I would be careful to lump Project posts and Road Tests into the same type of content with the same intended audience. In a Road Test, I actually want all of the mundane details about how the testing…
  • Fred27
    Fred27 over 2 years ago in reply to Fred27 +3
    And in particular I find that unboxing videos fit firmly in this category. Whilst it might be exciting for the person making the video to open it up see what's in the box, I don't see how it's of any interest…
  • Jan Cumps
    Jan Cumps over 2 years ago +3
    I'm giving your boss a D for - giving the instructions after the fact - not reviewing a presentation for a wide audience outside the team
Parents
  • DAB
    DAB over 2 years ago

    To do good presentations you have to know your audience and you have to know what message you want them to hear.

    Even if you do not know your audience, you can still focus on the message you want to deliver.

    You also need to understand that not everyone will understand the message, but you usually do not have control over who will see it.

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  • DAB
    DAB over 2 years ago

    To do good presentations you have to know your audience and you have to know what message you want them to hear.

    Even if you do not know your audience, you can still focus on the message you want to deliver.

    You also need to understand that not everyone will understand the message, but you usually do not have control over who will see it.

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  • Jan Cumps
    Jan Cumps over 2 years ago in reply to DAB

    there are many aspects. I went to a company funded (expensive!) training on how to write, prepare, run presentations.
    The kind of training where they give you a (not easy) topic to present. Then film you when you present to a critical audience, then review your performance based on the film.
    Whenever I use the learnings in the same company, I get flack.

    Learning: do not put details in your presentation. It's not a document to record details. It's a story. Focus on the story.

    My manager: you do a great job overall, always beyond expectations. Except your presentations and slides. They are awful.

    <shrug emoji here>

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  • DAB
    DAB over 2 years ago in reply to Jan Cumps

    It depends upon the briefing.

    On some I had issues with too much detail, but on others it was for too little.

    That takes us back to understanding your audience.

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  • Jan Cumps
    Jan Cumps over 2 years ago in reply to DAB

    I don't get briefings. That's the kind of company I work for. I have to do my own briefing.
    (edit: not that they don't care. It's a skill I have to have)

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