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Member's Forum When publishing blog or Road Test report, do you know your audience ?
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When publishing blog or Road Test report, do you know your audience ?

robogary
robogary over 2 years ago

After doing a powerpoint presentation for a large online meeting to a global audience of mostly engineers and engineering leadership of various departments, my boss assembled me and my team into his office for a chat.

He asked to give ourselves a grade of our presentation. We gave ourselves As, Bs, maybe even a C thrown in. 

The boss said "I generously give you folks a D."

He continued that the presentation included far too much detail on how much time was spent troubleshooting, collecting data, and other related analysis issues and obstacles getting information.

He concluded our feedback session "reminding" us that the audience really didnt care how hard it was to get the needed data and how long it took, their interest was the results and any corrective action recommendations.

I think of this lesson when publishing a Project or Road Test report.

If a video is made to share a project, no one is really interested that it took 15 takes or 12 hours to edit the video (unless the article is about the video editor).

The audience probably doesnt care if you filled your hard drive taking hi-rez photos and had to get cloud server space.  

If publishing a schematic, it doesnt matter if there are 5 revisions or 50 revs from start to finish unless there is a key knowledge point to learn in one of those revs. If someone cares, they will ask.   

Its OK to share an anecdote the major milestones and challenges about the journey if it helps tell the story. 

What's your experience  ? 

   

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Top Replies

  • baldengineer
    baldengineer over 2 years ago +5
    I would be careful to lump Project posts and Road Tests into the same type of content with the same intended audience. In a Road Test, I actually want all of the mundane details about how the testing…
  • Fred27
    Fred27 over 2 years ago in reply to Fred27 +3
    And in particular I find that unboxing videos fit firmly in this category. Whilst it might be exciting for the person making the video to open it up see what's in the box, I don't see how it's of any interest…
  • Jan Cumps
    Jan Cumps over 2 years ago +3
    I'm giving your boss a D for - giving the instructions after the fact - not reviewing a presentation for a wide audience outside the team
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  • taifur
    taifur over 2 years ago

    Got some ideas from your post. 

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  • taifur
    taifur over 2 years ago

    Got some ideas from your post. 

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