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Member's Forum When publishing blog or Road Test report, do you know your audience ?
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Related

When publishing blog or Road Test report, do you know your audience ?

robogary
robogary over 2 years ago

After doing a powerpoint presentation for a large online meeting to a global audience of mostly engineers and engineering leadership of various departments, my boss assembled me and my team into his office for a chat.

He asked to give ourselves a grade of our presentation. We gave ourselves As, Bs, maybe even a C thrown in. 

The boss said "I generously give you folks a D."

He continued that the presentation included far too much detail on how much time was spent troubleshooting, collecting data, and other related analysis issues and obstacles getting information.

He concluded our feedback session "reminding" us that the audience really didnt care how hard it was to get the needed data and how long it took, their interest was the results and any corrective action recommendations.

I think of this lesson when publishing a Project or Road Test report.

If a video is made to share a project, no one is really interested that it took 15 takes or 12 hours to edit the video (unless the article is about the video editor).

The audience probably doesnt care if you filled your hard drive taking hi-rez photos and had to get cloud server space.  

If publishing a schematic, it doesnt matter if there are 5 revisions or 50 revs from start to finish unless there is a key knowledge point to learn in one of those revs. If someone cares, they will ask.   

Its OK to share an anecdote the major milestones and challenges about the journey if it helps tell the story. 

What's your experience  ? 

   

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Top Replies

  • baldengineer
    baldengineer over 2 years ago +5
    I would be careful to lump Project posts and Road Tests into the same type of content with the same intended audience. In a Road Test, I actually want all of the mundane details about how the testing…
  • Fred27
    Fred27 over 2 years ago in reply to Fred27 +3
    And in particular I find that unboxing videos fit firmly in this category. Whilst it might be exciting for the person making the video to open it up see what's in the box, I don't see how it's of any interest…
  • Jan Cumps
    Jan Cumps over 2 years ago +3
    I'm giving your boss a D for - giving the instructions after the fact - not reviewing a presentation for a wide audience outside the team
  • dougw
    dougw over 2 years ago

    At some point in the not too distant past there will be an AI machine learning program that analyzes the reader as a transfer function, then deduces a reverse transfer function that can be used to spin the story so that after the reader evaluates the story, they will be left with the impression that the author intended and they will do what the author desired with the information...Sunglasses

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  • robogary
    robogary over 2 years ago in reply to dougw

    Rofl - the manual process is called a press secretary 

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  • saadtiwana_int
    saadtiwana_int over 2 years ago

    When I do a roadtest review, I try to answer two questions:

    1. What would a potential customer/user of the product want to know?

    2. What feedback would the manufacturer want to get about their product?

    Since my answer to both the questions is also a fucntion of my own prior knowledge/experience in the relevant domain, I usually include a paragraph about that in the beginning too.

    I share the details of the journey because I think this is a forum of mostly very technical people, and so is the nature of the products we roadtest. In my last roadtest I decided to put these nitty gritty in separate blog posts so that the main review post doesn't get too long.

    That's my take on this anyway. Granted I have only done 2 roadtests so far, so let's see how my process evolves over time..

    - Saad

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  • taifur
    taifur over 2 years ago

    Got some ideas from your post. 

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