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What do they mean? Product marketing.

colporteur

I recently did a survey, that asked me to use my understanding of a list of terms to make product decisions.

At the end of the survey the marketer provided their definition of the terms and asked if my decisions would have changed.

I discovered I had a bias. If you the marketer understood how I defined a term, they could change my behaviour.

The exercise is for you to match the terms in column A with the meaning in column B.  What do the terms mean to you? SPOILER ALERT the answer key is included.

  A   B
A1 Alternatives   Products you have looked at during your recent browsing.
A2 Similar products   Products that other customers looked at when viewing this item.
A3 Associated products   Products designed to work with the one you’re viewing.
A4 Recommended products   Optional add ons that complement or enhance the product.
A5 Recently viewed   Products that are related, but not necessarily similar or compatible.
A6 People also viewed   Products suggested based on relevance, popularity, or suitability.
A7 Compatible products   Products that can be used instead of the one you’re viewing, offering a similar purpose or function.
A8 Accessories   Products that share key characteristics but may differ in features, specifications, or brand.

I would be interested in your feedback after you complete the exercise.

Below is the matching order for the definitions in column B.

A5
A6
A7
A8
A3
A4
A1
A2

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  • Subject: Re: What do they mean? Product marketing.

    I’ve realized that my own 'bias' is rooted in functional necessity.

    For example, if a product is Compatible (A7) with the other components in my current project, I’m significantly more likely to consider it over something that is merely Associated (A3). In an engineering context, 'Associated' can feel a bit vague—like it’s just in the same neighborhood—whereas 'Compatible' implies it will actually work with my specific architecture.

    It’s interesting to see how the marketing definition of 'Associated' is much broader than the functional relationship an engineer might expect!"

    I don't care about associated product when I'm putting together a project. I just want to assure that they all work together together
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  • Subject: Re: What do they mean? Product marketing.

    I’ve realized that my own 'bias' is rooted in functional necessity.

    For example, if a product is Compatible (A7) with the other components in my current project, I’m significantly more likely to consider it over something that is merely Associated (A3). In an engineering context, 'Associated' can feel a bit vague—like it’s just in the same neighborhood—whereas 'Compatible' implies it will actually work with my specific architecture.

    It’s interesting to see how the marketing definition of 'Associated' is much broader than the functional relationship an engineer might expect!"

    I don't care about associated product when I'm putting together a project. I just want to assure that they all work together together
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