Actions
Forum Thread Details
  • Replies 10 replies
  • Subscribers 629 subscribers
  • Views 542 views
  • Users 0 members are here
Related

What do they mean? Product marketing.

colporteur

I recently did a survey, that asked me to use my understanding of a list of terms to make product decisions.

At the end of the survey the marketer provided their definition of the terms and asked if my decisions would have changed.

I discovered I had a bias. If you the marketer understood how I defined a term, they could change my behaviour.

The exercise is for you to match the terms in column A with the meaning in column B.  What do the terms mean to you? SPOILER ALERT the answer key is included.

  A   B
A1 Alternatives   Products you have looked at during your recent browsing.
A2 Similar products   Products that other customers looked at when viewing this item.
A3 Associated products   Products designed to work with the one you’re viewing.
A4 Recommended products   Optional add ons that complement or enhance the product.
A5 Recently viewed   Products that are related, but not necessarily similar or compatible.
A6 People also viewed   Products suggested based on relevance, popularity, or suitability.
A7 Compatible products   Products that can be used instead of the one you’re viewing, offering a similar purpose or function.
A8 Accessories   Products that share key characteristics but may differ in features, specifications, or brand.

I would be interested in your feedback after you complete the exercise.

Below is the matching order for the definitions in column B.

A5
A6
A7
A8
A3
A4
A1
A2

Parents

  • I suspect the answers were inspired by what the marketer wanted you to THINK they mean, rather than what they ACTUALLY mean to those who market products. As I usually see when browsing, say, Amazon:

    • Alternatives: Stuff that has a similar functionality, but never based on why you chose that product. For example, you were looking at toaster ovens. Ovens are for heating food, so here's other stuff that heats food, like this fine 70" gas chef's oven.
    • Similar products: Stuff that share a feature with the product you chose. For example, you were looking at toaster ovens. Here's something else that weighs the same.
    • Associated products: Since you're buying a toaster oven, you're going to want to buy bread, right? Also bandaids for when you burn yourself.
    • Recommended products: Stuff that astroturfers want you to buy instead.
    • Recently viewed: Stuff we dug out of your history that you looked at while you finally bought something. So here's all the toothbrushes you didn't decide to buy, after you got the Oral-B.
    • People also viewed: Stuff that deranged manics had in their browser history whose intersection with yours is at least one Associated product.
    • Compatible products: Your selected toaster oven needs AC. Here are other products that need AC!
    • Accessories: Stuff that in principle should work with the general kind of thing you're buying (e.g., matter), but absolutely won't work with this particular product. You'll discover that the day after the return-window closes!
  • in reply to bradfordmiller

    I suspect the definition for the terms varies across vendors.

    Laugh-Compatible product 

Reply Children
No Data