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What do they mean? Product marketing.

colporteur

I recently did a survey, that asked me to use my understanding of a list of terms to make product decisions.

At the end of the survey the marketer provided their definition of the terms and asked if my decisions would have changed.

I discovered I had a bias. If you the marketer understood how I defined a term, they could change my behaviour.

The exercise is for you to match the terms in column A with the meaning in column B.  What do the terms mean to you? SPOILER ALERT the answer key is included.

  A   B
A1 Alternatives   Products you have looked at during your recent browsing.
A2 Similar products   Products that other customers looked at when viewing this item.
A3 Associated products   Products designed to work with the one you’re viewing.
A4 Recommended products   Optional add ons that complement or enhance the product.
A5 Recently viewed   Products that are related, but not necessarily similar or compatible.
A6 People also viewed   Products suggested based on relevance, popularity, or suitability.
A7 Compatible products   Products that can be used instead of the one you’re viewing, offering a similar purpose or function.
A8 Accessories   Products that share key characteristics but may differ in features, specifications, or brand.

I would be interested in your feedback after you complete the exercise.

Below is the matching order for the definitions in column B.

A5
A6
A7
A8
A3
A4
A1
A2

Parents
  • colporteur said:
    At the end of the survey

    End of the survey ? Usually there is something that breaks part way through, preventing progressing any further (perhaps intentional to manipulate the outcome of the final report). 

    Either that or the questions are so vague / ambiguous / situation specific, that none of the options provided are appropriate and no text box option to allow you to progress.

    I wonder if anyone considers the negative image that this experience can generate.

    colporteur said:
    they could change my behaviour.

    never...  Slight smile

      

Reply
  • colporteur said:
    At the end of the survey

    End of the survey ? Usually there is something that breaks part way through, preventing progressing any further (perhaps intentional to manipulate the outcome of the final report). 

    Either that or the questions are so vague / ambiguous / situation specific, that none of the options provided are appropriate and no text box option to allow you to progress.

    I wonder if anyone considers the negative image that this experience can generate.

    colporteur said:
    they could change my behaviour.

    never...  Slight smile

      

Children