I recently did a survey, that asked me to use my understanding of a list of terms to make product decisions.
At the end of the survey the marketer provided their definition of the terms and asked if my decisions would have changed.
I discovered I had a bias. If you the marketer understood how I defined a term, they could change my behaviour.
The exercise is for you to match the terms in column A with the meaning in column B. What do the terms mean to you? SPOILER ALERT the answer key is included.
| A | B | ||
| A1 | Alternatives | Products you have looked at during your recent browsing. | |
| A2 | Similar products | Products that other customers looked at when viewing this item. | |
| A3 | Associated products | Products designed to work with the one you’re viewing. | |
| A4 | Recommended products | Optional add ons that complement or enhance the product. | |
| A5 | Recently viewed | Products that are related, but not necessarily similar or compatible. | |
| A6 | People also viewed | Products suggested based on relevance, popularity, or suitability. | |
| A7 | Compatible products | Products that can be used instead of the one you’re viewing, offering a similar purpose or function. | |
| A8 | Accessories | Products that share key characteristics but may differ in features, specifications, or brand. |
I would be interested in your feedback after you complete the exercise.
Below is the matching order for the definitions in column B.
A5
A6
A7
A8
A3
A4
A1
A2
