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What do they mean? Product marketing.

colporteur

I recently did a survey, that asked me to use my understanding of a list of terms to make product decisions.

At the end of the survey the marketer provided their definition of the terms and asked if my decisions would have changed.

I discovered I had a bias. If you the marketer understood how I defined a term, they could change my behaviour.

The exercise is for you to match the terms in column A with the meaning in column B.  What do the terms mean to you? SPOILER ALERT the answer key is included.

  A   B
A1 Alternatives   Products you have looked at during your recent browsing.
A2 Similar products   Products that other customers looked at when viewing this item.
A3 Associated products   Products designed to work with the one you’re viewing.
A4 Recommended products   Optional add ons that complement or enhance the product.
A5 Recently viewed   Products that are related, but not necessarily similar or compatible.
A6 People also viewed   Products suggested based on relevance, popularity, or suitability.
A7 Compatible products   Products that can be used instead of the one you’re viewing, offering a similar purpose or function.
A8 Accessories   Products that share key characteristics but may differ in features, specifications, or brand.

I would be interested in your feedback after you complete the exercise.

Below is the matching order for the definitions in column B.

A5
A6
A7
A8
A3
A4
A1
A2

Parents

  • Here's my own personal take on things:

    Alternatives - other options that you can "swap in" directly.

    Similar products - products that share one or more common trait(s) in some way.

    Associated products - products that have some relation to the product you are viewing. They could perhaps extend its functionality, products commonly used in concert with the product being viewed, be alternative products from the same vendor or category.

    Recommended products - products that the vendor wants to promote. Whether they work together or are guaranteed to be relevant is unknown.

    Recently viewed - any product I viewed recently (a product viewing history).

    People also viewed - products that other shoppers looked at before/after looking at the product that I'm currently looking at.

    Compatible products - products that can be used together or in some products, could be direct replacements (depends on context).

    Accessories - products designed to be used with the product I'm looking at to extend its functionality or capabilities.

    - Gough

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  • Here's my own personal take on things:

    Alternatives - other options that you can "swap in" directly.

    Similar products - products that share one or more common trait(s) in some way.

    Associated products - products that have some relation to the product you are viewing. They could perhaps extend its functionality, products commonly used in concert with the product being viewed, be alternative products from the same vendor or category.

    Recommended products - products that the vendor wants to promote. Whether they work together or are guaranteed to be relevant is unknown.

    Recently viewed - any product I viewed recently (a product viewing history).

    People also viewed - products that other shoppers looked at before/after looking at the product that I'm currently looking at.

    Compatible products - products that can be used together or in some products, could be direct replacements (depends on context).

    Accessories - products designed to be used with the product I'm looking at to extend its functionality or capabilities.

    - Gough

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