At EELive this year, I gave a talk entitled What marketing won’t tell you about the Internet of Things. While the talk title is link bait, the presentation is more about how technology is not serving consumers and how to start fixing that. A few people asked for the presentation notes or a transcript, but the talk is tough to do without some back and forth. To that end, I wanted to write things properly (so you don’t see notes like “tell the optometrist story”). This blog series covers my talk, including my slides. This will be updated with new links as each post becomes available.
Part 1: What Marketing Won’t Tell You About the Internet of Things and What We Can Do About It
Part 2: IoT System Framework
Part 3: How Users (Fail to) Set Up IoT Devices
Part 4: Building an IoT System: Weighing the Trade-offs