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Legacy Personal Blogs Keeping up with mobile app development.
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Engagement
  • Author Author: Chris_Pinter
  • Date Created: 7 Apr 2011 6:34 AM Date Created
  • Views 586 views
  • Likes 2 likes
  • Comments 2 comments
  • birds
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Keeping up with mobile app development.

Chris_Pinter
Chris_Pinter
7 Apr 2011

April 5, 2011

image

 

Every since the early days of the smart  phone, mobile application have been creating added value to the cellular  phone industry.   The business strategy for creating apps usually  follows one of two marketing ideas.  Many companies create an  application and fire it onto the market with the hopes consumers will  download and pay a dollar or two for the application, never to be heard  from again.  Other companies, such as Rovio [1] the creators of Angry  Birds, have developed a loyal customer base by offering more and  engaging the user in order to acquire feedback.

Angry Birds developer Peter Vesterbacka  told Google in an interview.  “Angry birds is the first example of a  brand that was created on the mobile side and is now going everywhere,…  We didn’t treat this as just a disposable app that you throw out there  and some people download it and they forget about it… We focus on  retention.  We really want to build the audience and keep the audience.   That’s why we’ve been doing free updates for the game since the  beginning, every four weeks or so.  When we do an update, about 80  percent of the people who download the game get the update.”  [2]

 

So how do you go about creating mobile applications that create loyal customers in this fast passed cutthroat environment?

 

Read more....

 

http://www.pinterec.ca/keep-up-with-mobile-apps/

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  • annettelafountain
    annettelafountain over 3 years ago

    Because mobile technologies are rapidly displacing desktops, the majority of business owners desire to construct mobile versions of their existing online solutions. With our team of expert mobile services app developers, you can get high-quality mobile software development that is tailored to the unique demands of your industry.

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  • annastyles
    annastyles over 3 years ago

    Thanks for an interesting post, Chris!

    I liked playing angry birds and didn't know about their influence in mobile app development. Did you hear anything about outsourcing app development? I think it's an interesting theme for discussion.

    Thanks!

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